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Disney & TikTok Team Up for Short-Form Content Sharing Deal
The Walt Disney Company and TikTok have partnered to create a unique content-sharing deal. The agreement will allow social media creators to access and use memorable scenes from Disney movies and shows.
The pilot program will begin in the US this month, with other markets following suit. Curated fan-created content from participating creators on TikTok will be shared on both TikTok and the Disney+ app.
TikTok will provide its creators with access to Disney's vast library of assets. The deal aims to stimulate fan conversations, communities, and engagement among Disney+ subscribers by regularly refreshing the videos.