Disney+ Unveils Ad-Supported Tier in Australia and New Zealand at Upfront Event

Disney+ has been expanding its presence in Australia and New Zealand by launching an ad-supported tier earlier this year. The streaming service recently hosted an Upfront event in Melbourne, showcasing its content to hundreds of advertisers.

The event celebrated the unique value proposition of Disney+, which brings together a vast library of content from various studios, including Pixar, Marvel, Star Wars, and National Geographic, under one roof. According to Kylie Watson-Wheeler, Senior Vice President and Managing Director of The Walt Disney Company Australia and New Zealand, 'Few companies bring storytelling, technology, and fandom together the way Disney can.'

The ad-supported tier has created a significant opportunity for advertisers seeking premium and culturally relevant environments. Disney+ with Ads now operates in over two dozen countries, serving more than 10,000 advertisers globally on a unified global ad tech stack.