Disney's Cars Joins Formula 1 'Fuel the Magic' Partnership Through 2028

Formula 1 and Disney have announced an extension of their 'Fuel the Magic' collaboration through the 2028 season. This partnership, which began in 2025, combines Disney storytelling with Formula 1 fandom through immersive experiences, engaging content, and bespoke merchandise for fans worldwide.

The addition of Disney and Pixar's Cars franchise to the collaboration marks a new chapter for 'Fuel the Magic'. The franchise has thrilled fans for two decades through films, products, and Disney Parks attractions. Lightning McQueen will make an appearance at the Monza GP in an all-new look to celebrate the anniversary.

The collaboration has already shown success with various activations throughout the 2025 and 2026 seasons. These include a one-of-a-kind Disney Live Entertainment performance at the Fountains of Bellagio, a custom Mickey Mouse-inspired racing helmet auction for Make-A-Wish, and a WEBTOON comic series.

The 'Fuel the Magic' merchandise collection, which debuts first at D23, will expand globally on August 27. The collection includes six items, including a Disney Store-exclusive hat and fleece, and die-cast vehicles from Mattel.