Domino's Launches New Detroit-Style Pizza with $1 Million Giveaway
Domino's Pizza Inc. (Nasdaq: DPZ) is launching its new Detroit-style pizza, called 'The Domino,' in a bid to become an iconic menu item.
The company claims that The Domino has been one of the best-tested products in its history and has been shaped like the brand's logo.
As part of its promotional campaign, Domino's is giving away up to $1 million worth of free Dominos through its 'Is the Domino Worthy?' promotion.
To participate, customers must purchase a specific item from McDonald's, Burger King, Taco Bell, Chick-fil-A, or Chipotle and upload their receipt to IsTheDominoWorthy.com.
Codes for one free Domino will be emailed on a first-come, first-served basis while supplies last.