DX Foundation Names Melissa Haarmann as New Chief Growth Officer
Austin-based DX Foundation has appointed Melissa Haarmann as its new Chief Growth Officer. The appointment, effective August 3, 2026, comes with over ten years of Salesforce ecosystem leadership and financial services expertise. Haarmann joins from Zennify, where she led the firm's largest strategic accounts, expanded into new geographies, and built and grew the sales organization.
With a decade-long experience in helping organizations transform client engagement through Salesforce, Haarmann specializes in the financial services sector. In this role, she will focus on accelerating DX Foundation's growth through strengthened strategic client relationships, scaled go-to-market strategy, and expanded Salesforce partnerships.
'At DX Foundation, sales and delivery work as one team,' said Melissa Haarmann. 'The relationships, context, and business goals established from the very first conversation continue throughout the entire engagement.'