Earthy Tones Take Center Stage: Behr's Color of the Year Predicts a Grounded Future

As we approach the end of the year, color predictions for 2027 are starting to emerge. US paint brand Behr has announced its Color of the Year, 'Grounded', a deep, muddy olive green that evokes feelings of comfort and natural ties. While earthy colors have been sidelined this year in favor of brighter, more experimental hues, there's a growing desire for a return to more grounded palettes.

The trend towards earthy tones is evident not just in color predictions but also in broader cultural trends. The 'hiking holiday' has become popular, and people are seeking out analog living practices like thrifting furniture and decor. Designers are responding by incorporating natural influences into their work, such as carved wood and drawn-on patterns.

The key is to balance comfort with personality. 'Grounded' may seem like a singular choice, but it's actually part of a larger design mindset that combines character with craftsmanship. Other brands like Lick, Fieldbar, Dutch Boy Paint, and Sherwin-Williams are also predicting earthy shades for 2027.

As the consensus goes, experimenting with color is key to creating a more design-forward home. Earthy colors can be paired together in seemingly endless combinations, making them versatile 'neutrals' in design.