Enhanced Image Ads Boost Performance on Google Shopping by 47%
A partnership between Neon Growth, MagBak, and Marpipe has resulted in what they believe to be the first enhanced image ads on Google Shopping listings. The pilot campaign saw a significant improvement in performance metrics, including a 47% increase in purchase return on ad spend (ROAS), a 41% rise in conversion rate, a 19% improvement in click-through rate, and a 9% reduction in cost per click.
The campaign ran from June 25 to July 12, 2026, and was powered by Marpipe's catalog creative technology platform. Neon Growth designed the campaign, managed media execution, and measured performance.
Ackah Blay, Director of Paid Search & Shopping at Neon Growth, stated that this collaboration allowed them to bring an offer and brand message directly into the product image on Google Shopping, resulting in more qualified traffic and stronger conversion rates.