Enlyft Integrates with Microsoft Dynamics 365 Sales Using Model Context Protocol

Enlyft, a platform for partner ecosystem intelligence in B2B revenue, has integrated its services with Microsoft Dynamics 365 Sales using the Model Context Protocol (MCP). This integration allows qualification agents to access real-time data on a prospect's technology stack and competitive footprint before engaging with a seller. Enlyft claims that this will help vendors and their partners turn deep account intelligence into pipeline.

The MCP connector brings technographic intelligence alongside firmographic data, providing signals about technologies installed in a prospect's environment, changes in that environment, and the competitive footprint. This information is refreshed across over 45 million companies and more than 24,000 technologies. Lokesh Dave, founder and CEO of Enlyft, said 'Enlyft helps B2B technology vendors and their partners turn deep account intelligence, technology adoption, buying propensity, and competitive footprint, into pipeline.'

The integration is live in Copilot Studio today and available to customers building or extending Dynamics 365 Sales agents. Existing Enlyft customers can use their current subscription in these agent workflows, subject to applicable Microsoft product availability, licensing, configuration, and administrator approval.