Equinox Revolutionizes Lead Conversion with Salesforce-Powered AI
Equinox, a luxury fitness club operator with over 100 locations and 40,000 daily website visitors, sought to build an AI-powered lead conversion engine to deliver high-touch service to every prospect at any hour of the day.
To achieve this goal, Equinox partnered with Salesforce to co-develop a strategy for their agent, named Quin. The collaboration involved three Salesforce teams and resulted in the production-ready agent being deployed in just 10 weeks.
The results were impressive: 48% of prospects who met an advisor became members, representing a significant increase over previous numbers; email open rates reached 60%, triple the industry average; and Quin engaged 7,300 leads across five months.
Eswar Veluri, EVP and Chief Technology Officer at Equinox, praised the partnership: 'This wasn't about fitting Equinox into a box. It was about Salesforce molding our best technology to fit the Equinox vision.'