Equinox's AI Agent Keeps Prospects Engaged Around the Clock
Equinox Group has found a way to engage high-intent leads 24/7 using Agentforce, a sales development tool from Salesforce. The company built an AI-powered agent called Quin to keep prospects engaged with personalized conversations and instant answers to questions.
Quin analyzes each inquiry to understand the prospect's intent and retrieves relevant answers from Data 360, which grounds the agent in approved Equinox content. If a prospect wants to schedule a tour, Quin accesses live membership advisor availability through a Microsoft Outlook calendar connection.
The results have been impressive: since launch, Quin has autonomously developed more than 7,300 leads across Equinox's NYC clubs with a 60% email open rate, roughly three times the fitness industry average. The agent has also booked two club tours within hours of launch and helped advisors close nearly one in two leads, a 48% close rate.
Equinox is now expanding Quin's availability to broader 24/7 coverage, with SMS capabilities planned next. Membership advisors are giving Quin high marks for automating repetitive outreach and lead qualification, freeing up more time to build relationships with future members and deliver the personalized in-person experience that differentiates the Equinox brand.