Euromonitor Integrates Passport with Microsoft 365 Copilot

Euromonitor International has integrated its Passport market intelligence platform with Microsoft 365 Copilot. This integration allows users to access trusted market insights directly within their workflow.

The Euromonitor Passport agent is powered by Model Context Protocol (MCP) integration and the company's proprietary Passport database, providing data-driven insights in seconds. This enables organisations to make quicker and more confident decisions without leaving their workspace.

Chris Fosberry, Chief Technology Officer at Euromonitor International, stated that 'The future of market intelligence will be defined by how seamlessly it connects to decision-making.' He believes this integration will give clients a faster and more secure way to connect decision-making to the company's 50 years of human-led insights and market data.

The integration offers several benefits, including avoiding incorrect data, surfacing trusted insights in seconds, reducing decision risk, and improving return on AI investment. Euromonitor's Passport agent is available to licensed users of both Microsoft 365 Copilot and Passport through the Microsoft 365 Copilot platform.