Fanta Launches Nationwide Youth Movement Blending Music, Culture, and Digital Creativity

Coca-Cola Kenya has launched an ambitious marketing campaign targeting Generation Z in Kenya. The #SkiziaUtamu campaign kicked off at Uhuru Gardens on August 22, with thousands of youth attending the festival.

The event transformed the gardens into a vibrant 'FantaVerse' featuring live music, gaming zones, and content creation booths optimized for TikTok lighting. Fanta unveiled the official #SkiziaUtamu campaign anthem, a collaborative track produced with local talent.

The campaign will continue over the next four months, visiting university campuses across Kenya as part of its aggressive takeovers. A user-generated content challenge has been launched, where students and creators can showcase their creativity using the #SkiziaUtamu hashtag.