Fanta Unleashes Horror-Themed Packaging Campaign for Halloween
The Fanta range has undergone a spooky transformation for Halloween, featuring temporary packaging with Ghost Face from Scream and original characters. The limited-edition packs are designed to drive 'talkability' and give collectors something to chase.
The 'Horrorverse' cast includes Haystacks, Drayk, Howlie, and Franx, each paired with a specific Fanta flavor. The packs will be available in various formats and are supported by a multi-million-pound marketing campaign called 'Wanta Fanta? Run For It'. This includes paid social media, influencer activity, digital ads, out-of-home advertising, and experiential activations.
The campaign aims to create excitement among retailers and drive footfall during the Halloween season. Free point-of-sale materials are available for retailers to help create in-store theatre. Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners GB, said: 'Halloween is a huge opportunity for retailers, and Fanta has a strong track record of helping customers make the most of the occasion through impactful campaigns and eye-catching packs.'