Fanta Unleashes Horror-Themed Packs and Marketing Blitz for Halloween
Coca-Cola Europacific Partners (CCEP) has unleashed its new 'Horrorverse' campaign for Fanta, featuring limited edition packs and a marketing push to tie in with the Halloween season. The campaign includes collaborations with content creators and consumer experiences across the spooky season.
The new packs feature horror movie icon Ghost Face from the Scream franchise, as well as four original characters: Haystacks, Drayk, Howlie, and Franx, inspired by classic horror monsters like a scarecrow, vampire, werewolf, and unknown creature. The limited edition packs rolled out in mid-August across various Fanta flavors.
CCEP has also expanded its 'Wanta Fanta?' campaign with the new 'Wanta Fanta? Run For It' activation, which includes paid social media, influencer activity, digital advertising, and experiential activations. The company is investing heavily in the brand, aiming to drive up engagement and sales during the Halloween season.
According to Rob Yeomans, VP for commercial development at CCEP GB, 'Halloween is a huge opportunity for retailers, and Fanta has a strong track record of helping customers make the most of the occasion through impactful campaigns and eye-catching packs.'