Foldable iPhone Launch Could Bring $14 Billion in Revenue for Apple

Apple's highly anticipated foldable iPhone is on the verge of launching, and analysts believe it has the potential to generate $14 billion in quarterly revenue. Morgan Stanley estimates that Apple will sell around 6.5 million units in the December quarter, with prices ranging from $2,399 for a 512GB version to $3,199 for a 2TB model.

The foldable iPhone is expected to carry a premium price tag due to its advanced features and high-end materials. However, this could also lead to sticker shock among consumers, potentially affecting unit volumes and sales. Morgan Stanley analyst Erik Woodring notes that the foldable is 'the biggest iPhone form-factor change since iPhone X.'

Apple's customers may be better equipped to absorb higher prices due to their premium customer base, financing options, and access to components, according to Citi analyst Asiya Merchant. However, KeyBanc Capital Markets has expressed concerns about the potential impact of broad price increases on demand elasticity.