Food and Drinks Brands Shift from Price Hikes to Innovation

The global food and drinks sector is shifting from price hikes to innovation as inflationary pressures ease, according to Brand Finance's latest report. The world's top brands are focusing on health credentials, portfolio expansion, and consumer trust to drive growth.

Nestlé remains the most valuable food brand, while Coca-Cola retains its position as the most valuable non-alcoholic drinks brand. However, Nongfu Spring has surpassed Coca-Cola in brand strength with a score of 89.8/100.

Sadia is named the world's strongest food brand, and Amul leads the dairy ranking as the world's strongest dairy brand. Chinese brands are playing an increasingly prominent role in the sector, with Yili retaining its position as the world's most valuable dairy brand.