Foster Joins The Home Depot's Retail Media Offshoot Amid Growth Efforts
Christine Foster has left her role as Chief Marketing Officer at Kroger Precision Marketing to join The Home Depot's retail media offshoot, OAM. OAM connects brands with home improvement shoppers through advertising opportunities across in-store and online channels.
Foster expressed enthusiasm for the new opportunity, stating that 'The Home Depot is one of the most beloved brands in retail deeply rooted in serving both DIY and pro customers.' She added that she looks forward to continuing momentum alongside the OAM team, expanding media capabilities, and delivering impactful experiences for shoppers.
The departure comes as The Home Depot's OAM continues to evolve as a powerful growth engine for suppliers, partners, and non-endemic brands. Foster's leadership will be invaluable in helping unlock new opportunities, strengthen offerings, and deliver greater value for the brands they serve.