Frankfinn Taps Hashtag Orange for Gen Z-Focused Digital Mandate
Frankfinn Institute of Air Hostess Training has tapped Hashtag Orange to handle its digital and media needs, specifically targeting Gen Z audiences. The agency will oversee communication strategy across social media, performance marketing, and digital discovery.
Hashtag Orange, which has worked with brands like Taco Bell, Hero, Forest Essentials, Dabur, Honeywell, and Redington, brings a unique blend of strategy, creative, media, technology, and performance marketing expertise to the table. The agency's approach combines data, cultural insight, and technology to help Frankfinn's legacy resonate with Gen Z.
K. S. (Kulvinder Singh) Kohli, Founder and Non-Executive Chairman of Frankfinn Group, expressed enthusiasm for the partnership, citing Hashtag Orange's 'honesty, cultural insight, and technology-led thinking'. Kohli added that partnering with Hashtag Orange is a step towards staying ahead of the curve in communicating with younger audiences.
Mukesh Vij, Founder of Hashtag Orange, emphasized Frankfinn's 33-year legacy as a prime example of a brand story built on substance rather than messaging. He believes that their approach will help that legacy resonate with Gen Z at every touchpoint where they're discovering and evaluating career choices.
The partnership aims to strengthen engagement between Frankfinn and younger audiences, leveraging the expertise of Hashtag Orange in strategy, creative, media, technology, and performance marketing.