From Backyard Roaster to Coffee Guru: Dan's Primal Success Story
Dan's coffee shop journey began in his backyard in Fremantle, Western Australia. With a background in construction and an unwavering ambition, he turned a passion for coffee into a full-time business.
Today, Primal Coffee Roasters is operating out of Mackay, Queensland, and roasting up to 800 kilograms per week for over 130 customers. The company has come a long way since Dan's early days of roasting small batches in his yard.
Dan credits the American Express Velocity Business Card with helping Primal Coffee Roasters grow without compromising its commitment to delivering good coffee made by good people. He acknowledges that having up to 51 days to pay for upfront bean orders gives them operational flexibility and confidence to keep product coming in, even when unexpected events occur.
The business owner recognizes the importance of investing in his community, running a local radio campaign and sponsoring the Mackay Basketball team. Primal Coffee Roasters is committed to making bold moves to stand out in the crowded market, upgrading packaging from basic craft brown paper bags to highly creative and colourful designs.