Fujifilm Takes Charge of Google Photos Print Store Rollout

Fujifilm and Google have launched a new print store within Google Photos, allowing users to easily order physical prints of their favorite photos. Fujifilm will assume leadership and responsibility for the photo printing functionality of Google Photos, and plans to release new features and products to improve the overall user experience.

The new storefront will feature a shared identity with Google Photos, and customers will be able to customize and purchase physical prints, frames, decor, and gift items. Fujifilm says the platform will utilize the intelligence inside Google Photos to 'surface relevant photos and suggest personalized print opportunities.'

Fujifilm will handle all payment transactions, shipping, and customer support for the new store. The company says it is excited to expand its partnership with Google, which has been a collaboration over 90 years in the making.