G-Dragon Teams Up with McDonald's for Pan-Asian Marketing Campaign
G-Dragon has partnered with McDonald's for a marketing campaign that will span across 13 Asian markets. The collaboration, which was planned by McDonald's Korea, will kick off in South Korea on September 17 and expand to other countries sequentially.
The campaign features special menu items that incorporate gochujang butter sauce, a key motif that will be used in all 13 markets. In South Korea, McDonald's is launching two new menu items: the McCrispy Gochujang Butter and McSpicy Gochujang Butter. These items combine chicken patties with gochujang butter sauce, offering a balance of spicy and savory flavors.
The campaign also includes limited-edition merchandise in collaboration with G-Dragon's fashion brand PEACEMINUSONE. While details about the merchandise are scarce, it is expected to reflect the identities of both brands and allow customers to continue enjoying the campaign in their daily lives.