Gabriel Roxas Appointed Home Credit Philippines' New Chief Marketing Officer
Home Credit Philippines has appointed Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3, 2026. Gabby brings more than 20 years of marketing and business leadership experience from his roles in global organizations like Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble.
In his previous position as head of marketing for Google Vietnam, Philippines, and South Asia Frontier, Roxas oversaw various marketing strategies. Now, he will lead Home Credit's efforts in the same areas, including brand development, customer engagement, and growth initiatives.
'Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations,' said Roxas. 'I'm excited to be part of an organization that is committed to creating customer-focused solutions through continuous innovation.'