GAC México Joins Forces with Mercado Libre and Salesforce for Digital Auto Sales

GAC México has partnered with Mercado Libre and Salesforce to digitize the early stages of new-vehicle sales in Mexico. The companies are using e-commerce and artificial intelligence to qualify leads and connect buyers with authorized dealers.

The initiative reflects a broader shift in Mexico's automotive market, where digital platforms are increasingly becoming an entry point for vehicle purchases.

GAC México's official store on Mercado Libre brings the automaker's portfolio into a platform already familiar to millions of Mexican consumers. Users can explore models, compare alternatives and register their interest through a digital process designed to simplify the first interaction with the brand.

Once a consumer requests information about a vehicle, Salesforce technology helps automate the next stages of the interaction, gathering relevant information, evaluating the prospect's level of interest and facilitating a connection with an authorized GAC México distributor.