Google Ad Tech Business Escapes Break-Up Ruling Amid DOJ Scrutiny
Google's advertising technology business has escaped a break-up after a federal judge ruled in favor of the company. The decision comes after an 11-day remedies phase trial, where Google's lawyers argued against the Department of Justice (DOJ) bid to force it to divest its ad tech business.
The DOJ had sought to break up Google's advertising technology business due to concerns over market dominance. However, US District Judge C.D. Dell ruled that while Google must make changes to address its monopoly in the market, a full break-up of the business was not necessary.
The lawsuit against Google has been ongoing for months, with the trial phase concluding just last year. The DOJ's bid to force Google to divest its ad tech business was led by lawyers Karen Dunn, Jeannie Rhee, and Bill Isaacson from law firm Dunn Isaacson Rhee. In a statement, Rhee said that the team 'went to trial' for the remedies phase.
The ruling marks a significant win for Google, which has faced intense scrutiny over its market dominance in recent years.