Google Ad Tech Case Deemed 'Difficult' as KKR Agrees to Record Fine

Google's ad tech case has been deemed 'difficult' by Whelan, an expert in global competition. This assessment comes as KKR agrees to a record-breaking $250m HSR penalty. The fine is related to Google settling a UK Play Store class action.

The settlement follows news that Apple faces a £2bn UK class action from a former enforcer. Meanwhile, Google aims to resolve an EU antitrust probe with a global AI opt-out for publishers. This move comes after avoiding an ad tech breakup in the past.