Google Adds Product Video Uploads to Merchant Center
Google Merchant Center has introduced a new feature that allows businesses to upload videos of their products. The product videos section is designed to provide customers with a more engaging and immersive experience, allowing them to see products from every angle and showcase features that static images cannot capture.
The guidelines for uploading product videos are: minimum video length of 6 seconds, maximum video length of 240 seconds, minimum resolution of 720p, and aspect ratios of 9:16, 16:9, or 1:1. Videos should not be low resolution, blurry, or out of focus.
This new feature is an extension of a previous update that added a creative content section to support videos and assets for Merchant Center campaigns. The feature was spotted by Arpan Banerjee, who posted a screenshot on LinkedIn.