Google Ads Adds 'View Call Report' Link for Easier Call Details Access
Google Ads has added a 'View call report' link to the Phone Call conversions section of the leads report, making it easier for advertisers to access detailed information about individual phone calls. The link appears inside the conversion action itself and opens the call details report in a new tab.
This change is part of a larger effort by Google to improve reporting and measurement around phone calls. In April 2026, Google introduced AI-qualified call conversions, which replaced duration as the primary signal for counting phone calls as conversions. The system applies a tiered classification: call recording analysis first, duration as fallback, and ad interaction as a last resort.
The addition of the 'View call report' link is a small but useful change that can help advertisers better understand their phone call data. However, it's worth noting that the rollout scope, account eligibility criteria, and geographic coverage of the link are undocumented, making it difficult for users to verify the change in their specific accounts.