Google Ads Bidding Update Set for August 17: Ginny Marvin Explains the Changes
Ginny Marvin, Google Ads Liaison, recently released a video Q&A addressing concerns about the upcoming bidding update on August 17th. The update aims to align bids and targets more closely, ensuring campaigns with budget constraints achieve their set targets.
Campaigns limited by budget will see performance adjust to their target CPA or ROAS, regardless of whether they are over-achieving their targets. This change also applies when making budget adjustments, where advertisers have often experienced fluctuations in performance.
Ginny advises reviewing campaigns that are budget-constrained and adjusting targets to align with business goals. She also mentions notifications and a tool rolled out to help account holders review these campaigns and make updates.