Google Ads Introduces Redirect Options for Performance Max Campaigns

Google Ads has rolled out a new option within Performance Max campaigns that allows advertisers to select where users should be directed after clicking their ads.

The two available options are directing users to either the advertiser's website or their Google Business Profile, which is optimized for ads and comes with built-in conversion measurement capabilities.

This change was spotted by Natasha Kaurra, who noted that the second option has been quietly expanding its availability.