Google Ads Migrates ACA & Broad Match to AI Max in September
Google Ads is set to migrate automatically created assets and campaign-level broad match settings to AI Max starting September 1, 2026. This change was communicated through an email sent to some advertisers, which stated that campaigns using these features will be 'upgraded' to AI Max.
The email also specified what changes can be expected: for campaigns with Automatically Created Assets (ACA), search term matching and text customization will be enabled by default; for campaigns with campaign-level broad match settings, search term matching will be enabled by default.
Menachem Ani shared a screenshot of the email on X, commenting that 'The great merge continues.' This change is part of an ongoing process to integrate AI Max into Google Ads, and it remains to be seen how this upgrade will impact advertisers' campaigns.