Google Ads Tests Blue Hyperlinks in Ad Descriptions

Google Ads is testing blue hyperlinks in ad descriptions within sponsored results. This feature allows users to click on keyword-rich links within ads, a similar concept to what was seen last week with black link anchor text. The new blue hyperlinks are clickable and underlined in font.

An example of this can be seen in the screenshot posted by Sachin Patel on X, where the words 'Custom Dashboards' appear as blue underlined hyperlinked text within an ad description.

This test may indicate that Google plans to incorporate more links into its search sponsored results descriptions going forward.