Google Aggressively Poaches Agency Ads Accounts Despite Promises

Google's aggressive poaching of agency ads accounts has been ongoing for years, despite promises from the search engine giant to change its ways.

A recent wave of complaints from agencies and advertisers on LinkedIn highlights the issue. Bia Camargo posted about receiving an email directly from Google to one of her clients' accounts, despite actively being managed by an agency.

Other users shared similar experiences, with Higman stating that this has been happening for four years with their own agency, calling it 'super gross and unethical.'

The issue has been ongoing since at least 2022, when Google promised to make changes. However, the complaints continue, with David Melamed calling it a 'spammy scam' and expressing frustration.