Google AI Mode Hits One Billion Users, Brands Scramble for Gemini Visibility

Google's AI Mode has surpassed one billion monthly users, according to new figures from Google. This milestone comes as the company is rolling out Gemini-powered shopping features for the holiday season.

Azoma, an Agentic Commerce Optimisation platform, provides insights on how brands and agencies can improve their visibility in Gemini recommendations. Azoma's analysis of millions of shopping agent citations reveals that 41% of Gemini's source mix comes from retailers, while 37% comes from earned media and 15% from brand.com.

To get recommended in Gemini, brands should track how products currently appear in the platform and address any gaps. Azoma provides tools to monitor Gemini recommendations at the prompt level and show which products and competitors are surfaced for a given query.