Google Changes Site Reputation Policy, Ignites Overvaluation Debate

Google announced changes to its site reputation policy on August 30, 2026, affecting search results in the European Economic Area (EEA).

The revised policy no longer penalizes entire sites for 'site reputation abuse,' but instead targets specific pages.

This change aligns with the European Commission's efforts to regulate digital markets and comply with the Digital Markets Act.

According to GuruFocus, GOOGL is currently trading at a 36.4% premium to its intrinsic value, indicating it may be overvalued.