Google Claims DMA Distinct from Competition Law in UK Damages Trial

Google has argued in a UK damages trial that its use of DMA (Digital Marketing Attribution) is distinct from competition law. The tech giant claims that while DMA may have some similarities with competition law, it is not subject to the same regulatory framework.

The statement was made as part of a trial related to Google's ad-tech business practices. Google's defense team has maintained that its use of DMA does not constitute an abuse of dominance under UK and EU competition laws.

Google's argument is seen as significant in the context of ongoing antitrust investigations into the tech giant's business practices. The company has faced numerous allegations of anti-competitive behavior, including accusations of prioritizing its own services over those of competitors.