Google Ditches Visible Watermarks on AI-Generated Content

Google is giving users more control over AI-generated content by allowing them to remove watermarks from images, videos, and music created using its Gemini tools. The move comes as countries around the world introduce laws requiring clear identification of generative AI content.

In response to these regulations, Google has added a toggle that lets users remove the visible watermark from its AI output, which normally includes a small sparkle icon in the bottom right corner. This option is available for Gemini's Nano Banana, Omni, and Lyria tools, as well as Google's video editor Flow.

However, it's worth noting that even without the visible watermark, Google's AI content still contains digital watermarks like SynthID and C2PA Content Credentials, which cannot be toggled off. These watermarks allow users to verify whether an image or video was generated by AI.

The toggle is not available in the EU, China, or other countries where labelling laws are stricter. In these regions, companies must comply with local regulations and display clear identification of AI-generated content.