Google Enhances Merchant Center's Popular Products Report

Google has enhanced its Merchant Center Popular Products report, providing merchants with a more accurate and comprehensive view of their products' performance. The changes were made in late June 2026, but Google only recently announced them on its blog.

The report now includes updated data every week, although the new metrics may take up to two weeks to become available. This allows merchants to track their popular products and brands across all regions, with a more accurate view of their performance.

Google notes that these changes also apply to the Merchant API and BigQuery, providing merchants with even more insights into their product data.