Google Expands Merchant Center AI Performance Insights Globally

Google has expanded its Merchant Center AI Performance Insights feature to four new countries: Australia, Canada, India, and New Zealand.

The feature was initially rolled out in July for US-based merchants. Now, English-language queries on the Google Merchant Center platform will have access to this data in these four additional countries.

The AI Performance Insights report provides a detailed view of how brands are discovered across Google's generative AI ecosystem. It shows performance for conversational queries with shopping intent on AI Mode and AI Overviews, allowing merchants to understand their visibility and optimize product data accordingly.