Google Gives Credit Unions New Tool to Track Social Content Performance
Google has quietly launched a new feature in its Search Console that allows marketers to track the performance of their social content across various platforms. This move is significant, especially for credit unions, as it provides them with valuable insights into how their educational resources are being consumed by potential members.
The new feature, called platform properties, enables users to connect their supported social accounts directly to Search Console, including Instagram, TikTok, X (formerly Twitter), and YouTube. Once connected, marketers can see how their social content performs in Google Search, Google Discover, and Google News, including metrics such as clicks, impressions, click-through rate, average position, and top-performing posts.
The platform properties feature is particularly useful for credit unions because it allows them to identify gaps in their website content and create more targeted educational resources that answer specific questions. By analyzing the search queries that lead people to their social content, credit unions can optimize their marketing strategy and improve their online presence.