Google Pays $10mn for Spirit Airlines' Vast Dataset Amid Deidentification Concerns
The Spirit Airlines data sale to Google has shed light on some surprising details. The $10mn deal involves a process of deidentification, but it's not as independent as initially thought. According to the contract, Google gets to choose the firm that cleans the data before receiving it.
The agreement also states that Google pays for the entire cost of deidentification, and the price does not reduce the purchase price of $10mn. This means that the buyer is solely responsible for every cost associated with anonymizing the data.
One key aspect of the contract is that the agent must certify the work against the California Consumer Privacy Act standard. However, there's a condition: the certification must hold while preserving referential integrity across the data set.