Google Performance Reports Hit by Widespread Drop in Impressions and Clicks

Reports are emerging of a sudden drop in impressions and clicks for Google Performance Reports, starting around August 12th. The issue appears to be widespread, affecting both Search and Generative AI features reports.

Site owners who have noticed the decline include Glenn Gabe, Juan, Meenka Pandita, and Dave Smart, among others. According to their accounts, the drop is not reflected in visibility reporting or analytics data, suggesting it may be a bug.

Google has confirmed the issue, attributing it to a logging error that affects data logging only. The company has added an annotation to Search Console to inform users about the problem and is working on resolving it.