Google Pixel 10a Price Hike Looms as Global Memory Shortage Drives Up Costs
The Google Pixel 10a is currently available for $424 on Amazon, marking its second-lowest price since its launch in March 2026. This deal represents a $75 discount off the phone's original MSRP of $499, making it an attractive option for those looking to upgrade.
However, this discounted price may not last long as Google has confirmed that the Pixel 10a prices will increase after August 12, when the company is set to reveal its new Pixel 11 series. The exact timing and extent of these price hikes are unknown.
The price increase is a result of a global memory shortage caused by the three major DRAM suppliers - Samsung, SK Hynix, and Micron - converting their production capacity from low-power mobile memory to High-Bandwidth Memory (HBM) used in AI data centers. This shift has led to a significant shortage of DRAM for smartphones, driving up prices.
The Pixel 10a's features include a 6.3-inch display, 48-megapixel main camera, and 5,100 mAh battery capacity. It also boasts improved camera software with features like Camera Coach and Auto Best Take. The phone is available in both 128GB and 256GB storage configurations.