Google Rallies Against Microsoft's AI Search Engine Surge

Google is reportedly planning to integrate new AI features into its search engine in response to Microsoft's Bing adding natural language response capabilities through its partnership with OpenAI. According to The New York Times, Google has been 'panicked' by the development and is working on a project called Magi, which aims to make its search engine more competitive.

The NYT notes that no information has come to light proving that Samsung considered changing its default search engine because of Microsoft's AI announcement. However, internal memos acquired by The New York Times said some Google employees believed $3 billion in annual revenue was at stake if Samsung switched to Microsoft and dropped the existing Google search contract.

Google's plan to stay competitive is twofold: add AI to its existing search engine and create an entirely new search product. Updates to the existing search engine are likely to be the first priority, according to the NYT.