Google Spares AdX Business, Must Implement Behavioral Changes

A US judge has ruled that Google will not have to sell its AdX business, but must implement behavioral changes instead. This decision follows a prior court battle and comes after Judge Leonie Brinkema rejected the DOJ's request to force the sale of AdX.

The sale of AdX could have had significant implications for Google's advertising business, as ArsTechnica points out. However, the ruling still finds Google guilty of breaking the law to protect a monopoly on advertising.

While the details of the behavioral changes are not yet clear, both Google and the DOJ will have 14 days to make any necessary redactions before the decision is unsealed.