Google Targets AI-Generated Content in Spam Update

Google's recent spam update has left many websites wondering what triggered the change. According to reports, at least part of the update was aimed at removing AI-generated SEO content that is created solely for search engine rankings.

This type of content crosses the line between normal and spammy, even if it's generated by AI. Google has been studying this issue and recently published a research paper on catching AI-generated spam.

Some websites have reported losses in rankings after the update, particularly those that use tools like Claude Code or LLM automation to generate content.

However, sites that initially had a manual posting process but later switched to automated posting seem to be surviving. This is because they've accumulated domain trust and past engagement data, which acts as a buffer against spam judgments.