Google Tests Blue Highlight on 'More' Link in Product Search Results

Google is testing a new feature in its search results that highlights when multiple retailers are advertising a product. The test, spotted by Bordie Clark, involves changing the 'More' link within product grids to a blue background color. This change makes it more prominent and noticeable for users.

The normal behavior of Google's search results is to display a simple '& more' text when multiple retailers stock an item. However, in this test, the company is using a blue highlight color to draw attention to additional retailers advertising a product.

Clark posted about the test on X and SERPalerts, noting that the blue label is used to highlight when there are additional retailers advertising a product. He also shared a screenshot of the test, which shows the blue 'More >' label within product grids.