Google Tests Clickable Phrases in Search Ad Descriptions

Google is testing a new format for its Search Ads, where advertisers can make specific phrases within the ad description clickable. The feature was first spotted by PPC marketer Nayan Prakash on LinkedIn, who shared a screenshot of the new ad format.

The clickable links are currently available in the ad variations only and may not be seen frequently in search results. However, if implemented permanently, it could require additional optimization of the ad copy by marketers to drive traffic through these highlighted phrases.

Google has a history of testing new formats for its Search Ads, with various iterations impacting how agencies approach ad creation. This latest experiment may allow users to interact more with the ad and increase click-through rates for advertisers.