Google Tests Gemini-Powered Sponsored Results with Animated Loading

Google Ads is testing a new way to load sponsored results in mobile search results, using an animation provided by Gemini. This test was spotted by Sachin Patel, who posted a screenshot of the animation on Search Engine Watch.

The animation shows that Gemini is involved in loading the ads, with the phrase 'Evaluating sponsored results' and a logo displaying both Google and Gemini logos. The ad's header still says 'sponsored results', but now includes a loading animation before the actual ads appear.

This test may be more significant than just introducing an animation to load ads. It suggests that Google Ads might be exploring the possibility of using Gemini to power sponsored results in Google Search.