Google Tests New 'Days Left' Attribute in Shopping Ads Sponsored Results

Google is testing a new attribute in sponsored results for Shopping Ads, showing how many days remain in a sale or deal. This attribute is currently being tested and will display a label on the ad with the number of days left remaining for the sale. According to Sachin Patel, who posted a screenshot on X, the label says '5 days left.' A Google spokesperson confirmed that this is a new experiment but declined to provide further details.

The attribute may be related to Merchant Center's handling of deal ends annotations and attributes. This test suggests that Google may be working to make it easier for users to find deals with limited-time offers. However, the exact purpose and scope of this experiment are unclear at this time.