Google Tests Swipeable Categories for Sponsored Ads Again

Google Ads is testing swipeable categories for sponsored results again. This feature allows users to swipe through a carousel of categories, potentially changing the sponsored results listed below.

The test was first spotted in October 2024 by Sachin Patel and has since been repeated with some minor changes. According to screenshots shared by Patel, when users swipe through the carousel, the featured ad on the left changes to an ad categorized under 'cheap' on the right.

This is not the first time Google has tested this feature. In 2024, a similar test was conducted for shopping ads, but it's unclear if that test was successful or led to any further developments.